brand { 1a recognizable kind or type. 2a mark, symbol or other visual object intended to signify a specific meaning.
cause { 1a reason to take action. 2an mission oriented organization or effort.
fit { 1be agreeable or acceptable to. 2be compatible, similar or consistent; coincide in their characteristics.
1giving rise to and bringing together expertise in cause communication, the nonprofit sector as well as business goal setting and planing. 2because its not just about doing a good thing, its about doing the best you possibly can and making sure your efforts are recognized} equip communication.